5 Content Marketing Strategies for New Businesses (Plus Real-Life Examples)
Make content that's relatable, novel, engaging, and more...
In today's digital era, content marketing stands out as an incredibly effective strategy, especially for new businesses operating on a tight budget. Why, you ask? Primarily because it can be virtually cost-free – unless you opt for professional editing services.
But the perks don't stop there.
Content marketing is arguably the most powerful tool for driving traffic to your website. So, let's dive into five groundbreaking ideas that can turbocharge your content marketing efforts:
1. Short Form Videos - Engagement Rocket Fuel
In the realm of social media, short-form videos reign supreme in terms of engagement. We're talking about quick, 15-30 second clips. To maximize their impact, keep these key points in mind:
- Capture attention within the first 8 seconds
- Address and solve a specific problem
- Present something novel, unexpected, and relatable
Start with a compelling question or a hook and build up to a memorable punchline or revelation. Remember, the goal is to provide value to your audience.
2. Long Form Videos - Engage, Educate, Entertain
Long-form videos, typically over 10 minutes, are the next big thing in audience engagement. Quality is critical here. It's challenging to consistently produce long videos that are captivating, problem-solving, and innovative. However, if done right, these videos are incredibly rewarding.
Narrate a story with your content. This approach helps in retaining long-term memory of the content and keeps viewers engaged for extended periods.
3. Interviews/ Podcasts
Interviews with customers or industry experts are some of the fastest ways to get content.
Remember that content from existing customers resonates best with your audience. No one knows better what they want to hear than your customers themselves.
4. Live Videos - Authenticity in Real-Time
Live videos are a godsend for time-strapped creators: no editing, no fuss. They allow viewers to connect with the minds behind their favorite products. Authenticity and personal branding can significantly enhance viewer engagement.
5. Memes
When it comes to memes, subtlety is key. Direct promotions don't usually perform well. Instead, focus on entertaining your audience. Incorporate your product in creative, relatable, and genuine ways. This is how to get an organic influx of potential customers in the comments section.
@flippinmichaelbro Ignore them. #fyp #foryou #rubberducks #obsession #apartment #funny ♬ เสียงต้นฉบับ - Sunflower_Lyrics🌻
Conclusion
Use these five content marketing strategies to blend creativity, engagement, and effective communication for new businesses. By employing them well, you can expect not just increased traffic but also enhanced brand recognition and customer loyalty.
What strategies have worked out well for your content online?
Know someone trying to market through content? Sharing this article may help.
