5 Ways to Make Customers Feel Special
People will always remember how you made them feel.
Creating a strong bond with your customers isn’t just the key to growth, it’s the only method that’s sustainable for you as a small business owner. You can drive your business success to make both yourself and your customers feel special and appreciated.
Here are 5 Values I Use to Make Customers Feel Special:
1. Positive Emotions
Fostering positive emotions is the best way to get anyone to change their behavior. Period. Whether it’s through your marketing, customer service, or the product experience itself, aim to leave them feeling happy, satisfied, and valued.
Some of the best ways that I’ve seen this executed are through personalized greetings, a thank-you note, or a follow-up message to make sure they're happy with their purchase.
2. Make Them Say “That’s So Me” When They See Your Brand
This method can be the most tricky. You must be that special type of person that can attune to other’s needs. Using language, imagery, and themes that reflect your customers hopes, challenges, and experiences can be a learning process. But with a clear goal, anyone can reach it.
When customers see your brand and think, “That’s so me,” that’s how you know you’ve forged a buyer-seller relationship worth having.
3. Be Sincere or Go Home
Authenticity is non-negotiable. Customers can easily sense insincerity, and nobody likes a scam. Make sure your efforts make the customer feel special and genuine. Intentions are not enough here either. Sometimes this takes asking for feedback.
As Maya Angelou said, “people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
4. Humanization
Your story is the most powerful tool you have, especially in today’s digital age. Show the people behind the business, share your story, and speak in a relatable voice. Personal stories, employee highlights, and behind-the-scenes glimpses into your business can add a human touch that fosters a stronger bond with your customers.
5. Wanna Stand Out? Put a Part of Yourself in It
The internet is bursting at the circuits with content. You are your own best asset when it comes to differentiation. Inject a part of your own personality or values into your brand. This could be through personalized services, unique aspects of your product, or the way you engage with the community. When customers see that there’s a real person with real passions and values behind the brand, they’re more likely to feel a special connection.
Conclusion
It’s a competitive market out there. But making your customers feel special is more important than ever. Foster positive emotions, resonate with their identity, be sincere, humanize your brand, and infuse your business with your personality.
That’s how you create memorable experiences that turn customers into advocates.
Know someone that’s trying to connect with their customers? Sharing this post might help.
How have you connected with your customers as a small business?
