7 Strategies to Market Better to Gen Z with AI

Resident Gen Z here, welcoming the Gen X, Baby Boomers, and Silent Generation to the conversation (maybe Gen Alpha too?).

We’re the group born between 1996 and the early 2000s, which means we are the group just beginning to grow into our economic power.

If you want your business to stay relevant and successful, it pays to understand and know how to market to our group.

I’ve got the data to help you understand better how to market to Gen Z, and how using AI will really knock your strategy out of the park.

7 Methods to Market Better to Gen Z with AI

Consumer behavior moves fast, but we, like most generations, are not immune to serious shopping and scrolling. I’ve dug through the data to give you 7 AI-powered ways to

1. Engage with Gen Z Values

Gen Z values authenticity and individual expression with an emphasis on values and sustainability. AI can be your translator to engage this generational language. Play with some chatbots as you navigate your branding with these values in mind.

2. Personalization at Scale

Gen Z spends on individuality and a feeling of uniqueness. In short, we seek tailored experiences. AI is your super tool to analyze vast amounts of data about what we each generate. Use it in your brand to create an exact profile of who you want to speak to, then create an exact plan of how you want to reach them.

3. Authentic Engagement

AI-driven analytics will understand some of the nuances of Gen Z communication styles better than you can. Even for those who are fluent or “native speakers” there may be aspects or ideas you missed. Use AI to fill in your own gaps in your knowledge. By analyzing trends, sentiment, and engagement, you can use AI to help your brand come across as more authentic and relatable. 

4. Sustainability and Values Alignment

Keeping your voice consistent is crucial to maintain a brand relationship of authenticity, but we all know how hard this can get as your business grows. Use AI to keep all your public facing writing and design consistent. Get feedback from chatbots on consistency. You can also use AI to optimize your supply chains for sustainability. Furthermore, as you build them out, keep refreshing your designs to check if there’s anything you’ve missed. 

5. Omnichannel Presence

Gen Z shops everywhere from online to brick-and-mortar stores. Use AI to integrate these various shopping experiences. AI can ease communication, branding consistency, and track customers across channels. This helps attract Gen Z shoppers who expect fluidity in their shopping journey.

6. Predictive Analytics for Trend Spotting

Utilize AI’s predictive power to analyze emerging patterns in real-time. Keep ahead of the curve and stay relevant to Gen Z’s rapidly evolving tastes.

7. Influencer and Micro-Influencer Marketing

AI will help you choose the most effective influences and micro-influencers that resonate with Gen Z. Our generation trusts peer recommendations over traditional advertising. You cannot overlook this in your marketing strategy.

Conclusion

AI is a tool to better connect and bridge the generational gap. Align your marketing strategies with Gen Z’s values, preferences, and behaviors through AI-insights. That’s how you’ll create a meaningful and lasting relationship with our generation. 

How has your brand engaged with Gen Z in the past compared to now?