Build The Perfect Psychology Today Profile

There are millions of profiles on psychology today. If you’re a healer looking to help clients find the right match, you’re in the right place. 

On Psychology Today, you have 250 words to make yourself known, so we’ll need to keep it simple. With that in mind, here’s an easy formula to build a profile that pulls in clients.

1. Acknowledge Your Client’s Pain

Remember you’re writing for them. Imagine the client you’re most equipped to help. What are their common complaints, concerns, and worries? Put them into words, empathize, and acknowledge as specifically as you can that a better future is possible.

2. Inform with a Narrative (Not Jargon)

The average client does not know the difference between an LPC and CBT. Those can be important, but they are not your focus. Dedicate the precious words in your profile to address the client where they are. Instead of teaching, paint them a picture. 

Craft a narrative of what a session with your techniques looks and feels like. Be sure the story has a beginning (acknowledging pain points), a middle (envisioning the treatment), and an end (a goal for how the client will think and feel after treatment).

3. Imagine Who the Client Can Be

This is the most important part. In marketing, this is sometimes called a “value statement”. What do you want to give your clients? Imagine how a client who has overcome their pain points feels and thinks. Give them a glimpse of what that could mean for them. Be as descriptive as you can. 

The Biggest Mistake a Psychology Today Profile Can Make

I see this far too often. Therapists make profiles about themselves. Sounds counterintuitive, right? Don’t they want to know about me? It’s easy to think so. 

But the reality is, a client looks at your profile because they’re looking to be understood. If you can give that to them in just 250 words, they’ll know they can trust that promise will be kept over your upcoming sessions. 

I get it. You’re an expert in healing, not marketing. But I’ve got some good news. You don’t have to be perfect all at once. 

I’m an expert writer, who loves healers like you. I also love getting them in front of as many patients as I can. Feel free to reach out for help. I’d love to give you specific feedback, and answer any questions you may have.