How to Choose Keywords With AI That Always Get Traffic and Sales

Emma Merrill • January 20, 2024

Recent trends indicate a big shift in how keywords drive traffic and sales.

If you know me, you know I’m obsessed with search engine optimization (SEO). For people like us, we know that understanding the nuances of keyword selection makes or breaks businesses today. 


I love building new and small businesses. New AI tools have made this whole process more efficient and effective for new enterprises big and small.


Recent trends indicate a big shift in how keywords drive traffic and sales. 


This post delves into the art of selecting the right keywords using AI, based on the most compelling data I have. 



The Power of Long-Tail Keywords in SEO


Embrace Longer Keywords for Better Clicks

Fellow data nerds, the findings are in. Keywords spanning 10 to 15 words get about 2% more clicks on average than short 1-2 words. 


There’s a meta trend here. Internet users now prefer longer and more detailed search queries. 


How AI Can Generate Long-Tail Keywords

AI can analyze search patterns and suggest longer, more descriptive phrases for you. Think of AI as your free, mega-copy editor. 


This helps ensure your content aligns with customer interests. It also can point out themes and trends you may have missed. 


The Impact of 3+ Word Search Terms

About 80% of organic conversations online come from search terms that are three words or longer. But here’s the catch. That excludes brand queries.


If your branding is more personal, or your marketing is more than B2B, consider using AI to identify and play with profitable keyphrases in your A/B tests.


Adjusting to the ChatGPT Influence


AI-driven tools are on the rise and so is a 48% increase in searches for phrases that are 10 words or longer over the past year.


Google searches are becoming more conversational. Maybe we’re expecting search engines to sound more like ChatGPT? Regardless, users type increasingly complex queries into Youtube, Google, etc. every day.


This is where you ought to leverage AI to tap into this trend. Tailor your prompts to reflect this evolving user expectation.


The Decline of Short-Tail Keywords

Compared to three years ago, there’s been about a 10% drop in click-through rates for search terms with 2 or fewer words. Even worse? These short phrases are 18% more likely to fluctuate. 


Once again, I beg you to use AI and focus on longer keyword phrases.


Conversion Efficiency of Lengthier Keywords

It always comes down to money. Keywords that are six words or longer have a 50% better conversion rate than those with 3 to 5 words. And guess what? They perform 220%  better than 1-2 word phrases. 


Boom! You just made more money.


That means you not only drive more traffic, but more meaningful engagement as well. 


Leveraging AI for Keyword Research


AI-Powered Tools: Your New SEO-Boost

AI gives keyword research almost an unfair advantage. AI algorithms can process huge amounts of data, saving you time, money, and a lot of headaches. They can also help generate long-tail keywords that align with your target audience’s search behaviors.


That’s how you enhance both traffic and sales potential.


Integrating AI with SEO Strategies

In short, my recommendation is to incorporate AI tools into your SEO strategy. Everyone needs to stay ahead in the keyword game.


Focus on longer, more specific keywords. That way you can create content that resonates with your audience and drives meaningful engagement. 


Conclusion: The Future Prefers Long-Tail

Long-tail keywords are the future of SEO. Leverage AI in your keyword research to discover valuable, traffic-driving phrases that align with current search trends. Embrace the power of AI and let your website traffic and sales soar.


Photo by
Mimi Thian.


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